…and what would the WhatsApp Business API cost?
Estimated using typical Meta per-message rates for India (≈ ₹0.78 marketing / ₹0.115 utility). Rates vary by country and category — check Meta's current pricing.
| Platform | Monthly message cost | Platform fee | Total / month |
|---|---|---|---|
| Business API (marketing msgs) | ₹0 | ₹999–₹2,500+ | ₹0 |
| WhatsClaw | ₹0 | ₹0 (free) / ₹99 Pro | ₹0 |
Stop paying per message. Stop sending by hand.
WhatsClaw automates scheduling, replies and bulk campaigns from your own phone — no API, no per-message fees.
How the math works
Manual messaging cost = messages per day × minutes per message × working days, converted to hours and multiplied by your hourly value. Automation reduces that hands-on time by roughly 95% — you still spend a few minutes setting up campaigns and reviewing replies. The API comparison multiplies your monthly marketing-message volume by Meta's typical Indian per-message rate, plus the monthly platform fee that API resellers charge on top.
Three ways businesses recover this time
- Scheduled campaigns — festival and offer blasts prepared once, delivered automatically (grab free templates)
- Auto-replies — instant answers to repeat questions, even outside business hours
- Drip sequences — follow-ups that fire on schedule without anyone remembering to send them
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